Much more than just a summertime song
In We speak we have a commitment to Catalan culture. A real commitment that we want to demonstrate not only with words and facts, but also, from now on, with songs.
Like Gerard Aledo's “Quan tot hagi acabat” (“When it's all over”), which is the star of our latest campaign. We want to promote the new talents of Catalan music so that they are more visible and so that their songs reach more people. We want summers to be sung and danced in our language as well. That is why, starting this year, we will produce the music video for an emerging musician from Catalonia and turn it into our summertime song. Let's start in 2020 with “Quan tot hagi acabat” (“When it's all over”), which was composed in the middle of quarantine and talks about the hopeful return to normalcy after the COVID-19 pandemic. It’s something that has been present during all these months in which we have strived, as a teleoperations company of Catalonia, for all of us to stay connected and offering all kinds of solutions for individuals and companies. Now it’s time to connect in a different way with our own communities. To see each other again, to meet up, to do everything we’d imagined. And finally, to be able to actually do it.
